Special K®

Website, 2016-2019

Client: Kellogg´s Mexico, Central America

Credit: Interalia

My role: Creativity, design, concept, art direction, motion graphics.

Design for the brandsite of Kellog´s Special K for about 4 years. We need to reflect the identity of the brand oriented to resilience and women´s courage. Through the years it experienced some changes of message oriented to food empowering women´s character for their everyday challenges.

It had articles, recipes, and product information. It also had, a login with facebook connect, to keep track of the user preferences and progress of activities.

Alimentamos todo lo que eres 2018

Art direction, concept

Soy Fuerte 2016

Creative concept, art direction, UX